Ship it: pages, thumbnails and the launch checklist - Newly guides

Finish a game properly: a name people remember, a thumbnail that shows the game, a description that says what you do, and a checklist before the link goes out.

Finishing is a skill

A game isn't done when it works. It's done when someone who has never seen it can find it, understand it, and play it. Today you ship.

1. The description

Open Publish. The first sentence of your description must say what the player does:

Write it. Read it to a partner. Cut any word that doesn't earn its place. Add one more sentence about what makes yours different.

2. The name

Two or three words. A name, not a description. "Prism Peak" beats "My Rainbow Obby Game".

3. The thumbnail

Press Play. Stand somewhere that shows what the game is. Take the picture. Then ask: could someone tell what kind of game this is from the picture alone?

4. The launch checklist

Swap laptops with a partner. They tick each one honestly. Fix what fails.

  1. A new player can find the start without being told.
  2. The game can be finished by someone other than you.
  3. Nothing is broken: no floating parts, no doors without keys, no errors in the console.
  4. The name is a name, not a sentence.
  5. The description's first sentence says what you do.
  6. The thumbnail shows the game, not the editor.

5. Ship

Press Publish. Open the link in a new tab and play it once from there. That's item seven.

Done when

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